Spiders, Backlinks and Search Engines. How do You Get a higher Google Ranking.

Goggas
Start with "Money's too tight to Mention. Start an Affiliate Business", then "Starting an Affiliate Business. What do I need?" and then "Keywords, Keyphrases and Pictures. Do Search Engines love Pictures and Logo's?" to get the full picture.
Let’s talk about goggas. Goggas is the Afrikaans word for bugs. In this case it is spiders. What does a spider have to do with a website?
Spiders:
Algorithms crawl the web in search of words and phrases. These algorithms are called spiders. During these searches by algorithms, the first 100k of every website that they visit is stored or indexed. For this reason it is important to know that pictures are ignored by spiders. Although spiders are the eyes and ears of the search engines, they are blind to pictures and buttons.
So, if you want to up your google ranking, ditch the fancy logo’s and images for text links. To a search engine, logos and images are useless and are regarded as clutter. It also slows down your site’s loading time. People, me included, are very impatient when it comes to the loading time of a website.
Let me put it this way. If you don’t want to make money with your site and you don’t want your website to be “seen” by search engines and you don’t want lots of visitors to your site – go on; add your logo and images. Less work for the spiders.
Backlinks:
The inbound links to your site are called backlinks. Links from one page to another from within the same site and links from another site are backlinks. The more backlinks to your site the better, because search engines will give you a better ranking if you have 350 backlinks as to having 50. Have as many links as you can pointing to a specific page on your site.
Page rank:
Google, Yahoo, MSN and other search engines, use a certain criteria to rank your website on a scale of one to ten.
1. Are your keywords relevant? Keywords should be about your product or the service your want to render. If you want to use your site to market apples, your keywords can’t be about lions. Also remember this, search engines do not care about your writing skills. A writer would try to avoid the use of the same word over and over; yet that is exactly what search engines are looking for. Want to be a good writer but not make much money or do you want to be good web publisher with lots of money. Spiders report the words they find as relevant to your site, and the more they find a specific word or phrase, the more they report that word or phrase as relevant.
2. The second thing is backlinks. I don’t need to say more about that.
3. Traffic. The more visits to your site the better your page ranking. Backlinks and keywords will attract more visits to your site.
4. Fair Play. Now I know I said that the more a specific word appears in your copy the more the spiders like it. That is true, but if you think that you can now go and fill your page with just keywords, you will be penalized for spamming. Duplicating sentences and pages or the use of keywords in a way that they don’t make sense is unethical. If your caught out, your ranking will be lowered. Please don’t take that chance.
What about the competition? With almost every niche you have chosen you will have lots of competition. In this business it is a very good thing because it means that your product is in demand by thousands to millions of people around the world. Remember that a website takes you to countries you will never see and maybe have never heard about.
To check out the competition type your keyword or key phrase into google to see what and who you’re up against. Write down the web address of the top 10. Go to the websites. In your google toolbar you will see a green bar. Hold the mouse over it and the page rank will be revealed. Write it next to the web address.
Click on the info button, then on backwards links. The google search results will tell you exactly how many backlinks the site has. Write it down as well.
Repeat this cycle with all your keywords or phrases. This will give you a clear indication of which of your keywords is the most popular.
Now you can narrow your keywords down by checking out which of your keywords or phrases brings out the most of the major companies. Try to use keywords with not to many major players in the top ten. That way you will better you chances of getting a top ten ranking. If you are not sure, look at the total of backlinks of each company. You might be able to get a sixth or seventh position, even a fourth if you can have more backlinks than most of them.
Back to Wordtracker or Overture (Words). Type in your keyword. That word and others related will come up. Clicking on each of them will show a new column. If you click on each of those relevant words in that column with a search of more than 50, it will be put at the bottom of the screen. Try to use all or most of those words in your copy.
This does not sound like much but all of them will soon add up to thousands. This could be a very tiresome and repetitive task but necessary.
Do you think this is enough for one day? I do. You’ve picked an industry, selected 10 affiliates, short listed your niche, checked out your competition and identified your keywords.
I think that by now you want to built a website. Next time we will start that process.
God bless.
Steven D, South Africa